C. Howard Company Inc. was started by Charles Howard, of New York City in the early 1930's. Mr. Howard, in search for a \unique and different flavored candy\, concocted a delightful confectionery mint called, \Choward's (or C. Howard's) Violet\, in a small industrial loft on Broadway. His first retailing experience was selling \Choward's Violet\ on the street corners in Manhattan, where the product's reputation grew. On the heels of \Choward's Violet\ success, Mr. Howard then introduced to New Yorkers a purple colored gum tablet, and named it \Choward's Scented Gum\. In years to come, Charles Howard expanded his candy line to include Choward's Peppermints, Spearmints, Guava, and Lemon Mints.
